DAX Active RLS
Customer Analytics Churn Model Demographics Executive Summary
FY 2024
All Provinces
All Segments
Personal Lines
Model Accuracy
87.4%
+2.1pp vs last quarter
AUC-ROC
0.91
+0.03 improvement
Precision
84.2%
Improved
Recall
79.6%
Improved
F1 Score
0.82
Balanced metric
High-Risk Flagged
15,329
Needs action
Feature Importance
SHAP feature importance · XGBoost model
Risk Score Distribution
Customer count by predicted churn probability bucket
Predicted vs Actual Churn by Segment
Churn rate % · grouped by policy segment
Model Confusion Matrix
Validation set · n = 98,240
True Positive
4,821
Correctly predicted churn
False Positive
912
Predicted churn, stayed
False Negative
1,240
Missed churners
True Negative
91,267
Correctly predicted stay
Overall Accuracy: 97.5%  |  Precision: 84.2%  |  Recall: 79.6%
High-Risk Customer Segments
Segments requiring immediate intervention
Segment At-Risk Count Churn Prob Action
Auto Only 5,821 9.1% Retention offer
Tenants 4,201 11.4% Priority outreach
Age 18–25 2,890 12.8% Digital campaign
Low Tenure 2,417 14.2% Onboarding review
Churn Rate by Province
Annual churn % · current fiscal year
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