DAX Active RLS
Customer Analytics Churn Model Demographics Executive Summary
FY 2024
All Provinces
All Segments
Personal Lines
Avg Age
41.3
Years · customer base
% Female
54.2%
Gender split
% Urban
68.4%
Geographic concentration
% Homeowner
62.1%
Property ownership
Avg Household Income
$84.2K
Annual household
Multi-Policy Rate
48.7%
Bundle penetration
Customer Distribution by Age Band
Total active policyholders · FY 2024
Geographic Distribution
Customers by province · all lines
Gender & Marital Status
Customer count by gender and relationship status
Policy Type Mix DAX
Active policies by product line · FY 2024
Income Band vs Annual Premium
Scatter analysis · income tier segmentation
Demographics Summary
Key metrics vs industry benchmarks
Attribute Value vs Industry Avg Trend
Avg Age 41.3 +2.1 yrs ↑
Female % 54.2% +4.3pp →
Urban % 68.4% +1.2pp ↑
Multi-Policy 48.7% +8.9pp ↑
Avg Tenure 4.7 yrs +0.6 yrs ↑
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